The world ’s top earning footballer , Barcelona and Argentina star Lionel Messi , won an EU court battle on Thursday to register his surname as a trademark to sell sports goods .
“ The football player ’ s fame counteracts the visual and phonetic similarities ” with the name of a Spanish cycling gear manufacturer called Massi , which had challenged the trademark , the European Union’ s second highest court said .
“ The football player ’ s fame counteracts the visual and phonetic similarities ” with the name of a Spanish cycling gear manufacturer called Massi , which had challenged the trademark , the European Union’ s second highest court said .
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